什么是买家角色? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
市场营销 to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.
The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, 以及如何生成